Preparing to make some big changes? Maybe something has gone wrong, and you need to deal with the fallout. When you’re touching the lives and interests of many people, in many ways, communications are often nuanced and intricate.

I’ve provided communications counsel to boards facing what seems like intractable opposition and yet, through taking care of those relationships and communicating with clarity and understanding, resolution has been achieved. We’ll “work the problem”, as NASA would say. It’s not rocket science, it IS considered, empathetic and timely.

I’ll work with you to develop a communications strategy covering all aspects of how your organisation communicates, internally and externally. It sets the overall direction, defining what each of your audiences needs to understand about you, so that what you’re saying feels relevant to their interests. It ensures clarity, consistency, and alignment across leadership messaging, internal engagement, stakeholder relations, and brand positioning. With a comms strategy in place everyone can understand your mission, goals, and impact, making sense of it for themselves. Without it, messages get lost or misunderstood.

You could think of me as a message architect, developing strong, structured messaging for leadership teams so that they can communicate with their colleagues and communities more effectively. I lead workshops, distil outputs, and copywrite. It’s a collaborative process with each client, resulting in simple sentences and phrases that everyone can use and get behind.

You probably instinctively know when a piece of writing from your organisation feels a bit off. Too jargony, maybe. Or rather officious, when approachability is one of your star qualities. A touch paternalistic, when your whole service-offering is founded on empowerment. Or too casual, when the situation merits formality.

I create Tone of Voice Guidelines for your teams to use as practical reference points for all types of written or spoken communication, across your audiences. It can be part of a re-brand project. Or it may simply be one of those things no one has ever got around to doing, until now.

When retained as your Voice Guardian, I’ll be on hand to proof and advise your team, a fresh pair of eyes, ensuring people hear the ‘real you’ that’s best suited to the occasion.

Some important projects lend themselves to a fresh, focused, expert copywriter. A distilled version of your five-year strategy to share with stakeholders, so that they feel informed and involved. An annual report that brings to life the impacts you’re making. Your social impact report, benchmarking progress towards sustainability goals. I turn dry data into a good read.

While my training programmes blend theory and practice tailored to the needs of each client, my mantra is always to keep things simple and human.

I provide bespoke PR skills training for inhouse or agency teams. We’ll look at best practice, ethics, storytelling that empowers, and how to create insight-led campaigns that will enhance your reputation, have measurable impacts, and really resonate with your communities.

I also design and deliver courses for senior managers, marketing teams, and all-staff groups. Communicating change is a common theme. This might mean leadership teams learning how to explain their three-year strategy in a sentence; understanding how (and why) to build messages people can relate to during change programmes; helping a marketing team to own their role in organisational culture-shift; or supporting the wider team to recognise and share their impact stories.

I work one-to-one – and with small teams – as a mentor offering comms-related guidance based on experience.

You may be in a leadership role, developing your own ‘leaderful’ communications. How much of yourself should you share, to connect and build trust?

Or perhaps your inhouse marketing comms team is newly formed or pivoting to support the organisation in new ways. What if they had a mentor to hold a little space and time for exploration?

Combining mentorship with aspects of coaching, I help my mentees to unlock their own thinking. I’ve found this blended approach often works best: acting as a sounding board and trusted advisor.